We are Heidi and Kristin, moms, neighbors and friends- who share a love for all things baby. We met in 2016 with an itch to embark on a new adventure. When the topic of breastfeeding came up, we found ourselves diving into deep conversations about what our society's thoughts were on feeding our babies in public. Let us tell you that you are not alone when you get an eye roll or two.

It's 2017 and women are often still shamed for breastfeeding in public. Our company was created to help remove the stigma. Breastfeeding is natural and beautiful and we hope that all women can feel empowered in their breastfeeding journey. Grab yourself a M(.)(.)MMY t-shirt or dress your little one in an EAT L(.)(.)CAL onesie because the more people talk about breastfeeding, the more normal it will become. Breastfeed proud!